Tag Archives: Ad

A feel good video to witness happiness

Editing a blog about happiness provides so many doses of positivity and optimism. Now people know about my interest (or passion, or obsession, according to some) to understand how happiness works, I often receive links to nice videos and articles to the topic. I received this one from one of my colleagues.

This is a feel good video and commercial at the same time – it’s a Thai life insurance company telling us about happiness. Feel good is a difficult genre, especially for companies. If the story is too sweet, or over the top, your ad becomes cheesy. But I think their video strikes the right tone and shares a story that everybody can feel – and witness happiness.

The story reminds us how small and big, and simple, happiness is: if the seeds of kindness and optimism are sown everyday, happiness can flourish.